Paid Social Media Specialist at TrueCar id-1479

December 30, 2024

Paid Social Media Specialist â€“ Remote

Nationwide

TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of Americaâ€™s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.

As consumersâ€™ priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.

The Opportunity:

As a key member of the Acquisition & Growth Marketing team, the Paid Social Media Specialist is responsible for developing and implementing paid advertising strategies on various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest. The primary goals of this role are to drive brand awareness, engagement, and conversions through paid social media advertising.This role involves managing ad campaigns, analyzing performance data, and making data-driven recommendations to achieve marketing objectives.

How you will contribute to TrueCarâ€™s success:

Collaborate with the marketing team to define campaign objectives, target audience, and budget allocation.
Develop comprehensive paid social media strategies that align with overall marketing business objectives.
Create and optimize ad creatives, including ad copy, visuals, and ad formats.
Set up and manage paid social media campaigns across various platforms, ensuring accurate targeting and budget control.
Monitor ad performance and adjust bids, budgets, and targeting as needed to maximize ROI.
Utilize audience segmentation and targeting options to reach specific demographics and user profiles.
Implement targeting strategies to re-engage with previous website visitors and leads.
Write compelling ad copy that aligns with campaign goals and resonates with the target audience by collaborating with designers to create a visually appealing ad creative.
Analyze campaign performance metrics and provide regular reports to assess KPIs, using data insights to optimize campaigns and make strategic recommendations for improvement.
Conduct A/B tests on ad creatives, audience targeting, and other campaign elements to identify winning strategies. Implement changes based on A/B test results to improve campaign performance.
Ensure efficient allocation of advertising budgets across campaigns and platforms, while monitoring and managing daily and monthly spending to stay within budget constraints.
Keep up to date with the latest social media advertising trends, algorithm changes, and best practices to help implement innovative techniques and tactics to improve campaign performance.

Your Expertise:

Proven success in managing paid social media advertising campaigns to include Facebook, TikTok and YouTube.
Proficiency in Facebook Ads Manager (required) and other social media advertising platforms (i.e Twitter Ads, LinkedIn Ads) preferred.
Proven ability to manage large social media advertising budgets.
Experience working in an agency environment preferred.
Proficiency in Google Analytics
Advanced analytical skills and the ability to interpret data and make informed decisions.
Excellent written and verbal communication skills.
Creative thinking and a passion for staying updated with digital marketing trends.
Certifications in social media advertising (i.e Facebook Blueprint, Google Ads) are a plus.
Ability to work in a fast-paced, dynamic environment.
Attention to detail and ability to manage multiple tasks simultaneously.

Salary: $72,000 â€“ $110,000

Your TrueCar Experience

As a crew member, youâ€™ll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space.

You will receive excellent benefits that include but arenâ€™t limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness reimbursement program, a learning & development reimbursement program, and charitable contribution matching. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it.

At TrueCar, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products. We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.

TrueCar does not accept unsolicited agency submissions.

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

Item added to your cart

DISCLAIMER