Amazon Marketing Manager (REMOTE)
Who we are:
Run AMZ is now Brandwoven! We are a rapidly growing sales management firm dedicated to the success of our clients, and solving today's marketplace challenges. Brandwoven offers marketplace management services for Amazon, Walmart.com, Target.com and more. We partner with consumer products brands to help markeplace strategies based on their unique business needs. Success for us is about more than just driving sales, it’s also about telling our client’s brand story on the world’s largest online marketplaces.
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How we work:
We work hard, we have fun, and we put our clients first, always. Independent thinking, initiative and a positive attitude are an absolute must in our highly collaborative environment. Those who are successful at Brandwoven are self-starters who want to make themselves, and our team, better every day.
The Role:
Brandwoven is looking for a paid marketing specialist to join our team of Amazon experts. This role will be responsible for managing some of our top clients’ PPC marketing campaigns and SEO within the Amazon platform. The candidate would need to be comfortable being client-facing, with the ability to develop, report and then explain the full funnel marketing philosophy to the client. The ideal candidate will be able to identify strategies to continue to help our clients scale as well as delegate optimization priorities to marketing coordinator partner.
Responsibilities:
- Collaborate with Client Service Managers to implement paid search and SEO strategy for Brandwoven’s clients.
- Actively manage PPC campaigns to improve effectiveness, reach and conversion.
- Evaluate and analyze marketing success across channels, providing strategic insights into what worked, what did not, and actionable areas of improvement.
- Compile and analyze client reports and data on a weekly/monthly/quarterly basis. Be able to contextualize data into meaningful and actionable recommendations.
- Stay on the cutting edge of all things Amazon marketing within both Vendor and Seller central including Amazon Advertising, AMS, AMG, DSP’s, Daily Deals, Lightning Deals, Coupons, Promotions, etc.
- Deliver Continuous improvement to CTR, ROAS, ACoS and Conversion Rate.
- Delegate optimization priorities to marketing coordinator
- Manage active DSP campaigns, continually researching new DSP audiences and build on current DSP capabilities
- Forecast quarterly, and annual budget recommendations for clients based on strategic campaign tactics
Successful Candidates:
- 3-5 years’ experience in professional services with a recent emphasis on marketing strategy and execution within the Amazon platform including DSP.
- Can execute:
- Budget Forecasting Recommendations
- Can deliver reporting and strategic recommendations to client
- Delegate optimizations and campaign diversifications to Marketing Coordinator
- Keep focus on high level strategies and client scalability
- Experience with Amazon API rule-based systems and ability to discern actionable insight from a variety of key data points that clients often provide from off-Amazon historical performance. Pacvue Experience a Plus.
- Bachelor’s degree in business, marketing, or related field required
Compensation and Benefits:
- Compensation - DOE
- Health and dental offered
- PTO including 3 weeks PTO, 2 personal days and 10 holidays.
- 401K