Amazon Marketing Manager (REMOTE)

Who we are:

Run AMZ is now Brandwoven! We are a rapidly growing sales management firm dedicated to the success of our clients, and solving today's marketplace challenges. Brandwoven offers marketplace management services for Amazon, Walmart.com, Target.com and more. We partner with consumer products brands to help markeplace strategies based on their unique business needs. Success for us is about more than just driving sales, it’s also about telling our client’s brand story on the world’s largest online marketplaces.

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How we work:

We work hard, we have fun, and we put our clients first, always. Independent thinking, initiative and a positive attitude are an absolute must in our highly collaborative environment. Those who are successful at Brandwoven are self-starters who want to make themselves, and our team, better every day.

 

The Role:
Brandwoven is looking for a paid marketing specialist to join our team of Amazon experts. This role will be responsible for managing some of our top clients’ PPC marketing campaigns and SEO within the Amazon platform. The candidate would need to be comfortable being client-facing, with the ability to develop, report and then explain the full funnel marketing philosophy to the client. The ideal candidate will be able to identify strategies to continue to help our clients scale as well as delegate optimization priorities to marketing coordinator partner.


Responsibilities:

  • Collaborate with Client Service Managers to implement paid search and SEO strategy for Brandwoven’s clients.
  • Actively manage PPC campaigns to improve effectiveness, reach and conversion.
  • Evaluate and analyze marketing success across channels, providing strategic insights into what worked, what did not, and actionable areas of improvement.
  • Compile and analyze client reports and data on a weekly/monthly/quarterly basis. Be able to contextualize data into meaningful and actionable recommendations.
  • Stay on the cutting edge of all things Amazon marketing within both Vendor and Seller central including Amazon Advertising, AMS, AMG, DSP’s, Daily Deals, Lightning Deals, Coupons, Promotions, etc.
  • Deliver Continuous improvement to CTR, ROAS, ACoS and Conversion Rate.
  • Delegate optimization priorities to marketing coordinator
  • Manage active DSP campaigns, continually researching new DSP audiences and build on current DSP capabilities
  • Forecast quarterly, and annual budget recommendations for clients based on strategic campaign tactics


Successful Candidates:

  • 3-5 years’ experience in professional services with a recent emphasis on marketing strategy and execution within the Amazon platform including DSP.
  • Can execute:
    • Budget Forecasting Recommendations
    • Can deliver reporting and strategic recommendations to client
    • Delegate optimizations and campaign diversifications to Marketing Coordinator
    • Keep focus on high level strategies and client scalability
  • Experience with Amazon API rule-based systems and ability to discern actionable insight from a variety of key data points that clients often provide from off-Amazon historical performance. Pacvue Experience a Plus.
  • Bachelor’s degree in business, marketing, or related field required


Compensation and Benefits:

  • Compensation - DOE
  • Health and dental offered
  • PTO including 3 weeks PTO, 2 personal days and 10 holidays.
  • 401K
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...